Want to dominate your competition? Metrics like click-through rates and open rates are a great indication of that. Hiring Luxury Presence has been one of the best decisions weve ever made. Oohyou are really, really good. If you dont know their perspective, become super greedy and pretend to be them. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. GPK Luxury Real Estate San Francisco, California Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. Does it address a pain point and offer a solution? If you can help them get that through your copywriting, youll win. Not everyone can afford them. GPK was so pleased with the new website copy that it also had Susan Greene write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients. Your energy will come through. Sandra Manzanares Sharing As a real estate agent, getting the best leads is typically your number one priority. What Is A Real Estate Copywriter? Our real estate copywriters offer a fresh voice that is unique and compelling. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. If you want a cheat sheet of descriptive real estate words that appeal to emotion, check out my guide to descriptive real estate words here: If youre writing ad copy, landing page copy, emails, website copy, or any copy with a title, you should always write at least three versions of your title and pick the best of the bunch. If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce. We love working with Casey McKenna-Monroe. Want even more free resources? Thats why Rolls Royce includes insanely detailed photos of cars on their website. 1. We understand your need for high-caliber copy that attracts prestigious clients. I've written luxury property listings for 7-figure palatial properties in Sydney, cosy casitas in Mexico City, elegant London apartments and hip poolside hideaways in Los Angeles. Looking for a real estate copywriter to write your property listing? Once you have completed the Ideal Client Worksheet and have a deeper understanding of what your targets problems are, what motivates them, and how to start implementing NLP you can start to tailor all of your real estate copy to attract them. Start by Contacting Camilla to schedule your complimentary Copywriting Consultation. They think they need to wear designer clothes. Your listing descriptions are a very important part of your professional portfolio and must be written correctly if you want to win luxury listings. Dont make your real estate listing sound just like everyone elses. Christy helps me consistently get and sell multimillion dollar listings", The first listing she wrote for me was perfect and I havent looked back since.". Describe how wonderful it will be to entertain. Get compelling content that helps your brand stand out, positions you as a leader in your market, and attracts the clients you love working with. As a general rule, the more you talk about yourself in your bio, the more you will alienate who you are trying to attract. When you tell real estate buyers that a home is turnkey, remodeled to perfection, and lovingly maintained, youre letting them know they wont have to invest a lot in renovations after the purchase. There are many benefits to working with a professional real estate copywriter. Is that garden nice or is it a lush oasis? Branding and impeccable copy. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects. So eat your heart out and then call them. This BMW i8 and Louis Vuitton luggage collaboration is a great example: They both have audiences interested in high ends goods, allowing for effective cross-promotion. That means simple words, short sentences, and getting to the point as quickly as possible. The clicks are largely determined by 2 things. To learn more about what you should include in each neighborhood profile check out my article The Secret Way To Outrank Zillow. The easiest way to get someone to act is to appeal to their emotional needs or desires. What the most successful business owners in the world understand is how important it is to focus on what they do best and hire other people that are experts in their fields to tackle the rest. After you edit your copy, the next step is to edit for style. Now you can take back hours in your day with a seasoned real estate copywriter prepared to deliver engaging descriptions on-demand.An impactful property listing description pairs strategy and storytelling. Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. I can't express how much to say thanks to him especially in crafting my own business. The more you talk about them, the more clients you will earn. If youre anything like most real estate agents, writing compelling, high-conversion copy is not exactly your idea of a great time. This makes the products rare, scarce, and highly desired. If youve ever tried to convince a friend or loved one of something, you know that just stating your side of the story isnt enough. In fact, this blog is riddled with it. Define at least one unique selling point (USP) of your listing when real estate copywriting. It is a great formula for award-winning copywriting. The reason these companies want to work with us is that they know our readers represent the most engaged, professional, and committed real estate agents online today. One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. I couldnt ask for more. Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. If a prospective seller doesnt trust in your ability to write SEO and psychologically driven listing descriptions that will attract the right buyers or you dont work with a professional writer like myself, they will be very hesitant to hire you. Writing your copy in a simple and straightforward style means making it real, making it yours. Here are 10 tips to help you write your MLS listing description and real estate ads. 8. If youre lacking emotional punch, grab a thesaurus and try to find more evocative words to get your point across. When you interview agents, you should ask them for examples of previous listing descriptions they wrote.. So open up that trusty thesaurus or work with a copywriter who offers a real estate listing description service. Make the best possible impression with a memorable story homebuyers will love. Purchasing your course and coaching was a great decision. Focus on selling houses, not writing copy. You can hire an experienced and talented real estate copywriter in Fiverr starting at just five bucks. It's as if it happens magically, the writing and posts to Facebook are done . Our luxury real estate marketing is designed to give you the competitive edge by increasing interest in your property and engaging our audience both online and off. Thats why branding consistency is so crucial. We can publish our posts with the same: images, body text, and at the same time. ", "Being able to outsource listing descriptions streamlined the listing process tremendously. But shop around. If you sign up now, youll get, These days, the Springfield market is moving so fast that some homes have multiple offers before they even hit Zillow. Good copy inspires action. Because if they can sell expensive high-end goods, their copy must be of equal quality. How you start is way less important than where you finish. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. Most of your real estate transactions probably come from your network of friends, family, colleagues, and acquaintances. If you are selling a home and need a tested headline, go over to Google.com. Thats extremely powerful. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. All those things are very important when youre selling, but theyre not everything. ", "Carmine has drastically increased my income and growth in the matter of months. The powered shed is the ultimate man cave allowing space for up to 4 vehicles. The ability to access a greater pool of buyers is an attractive benefit for many agents and brokers, especially when theres no cost to list properties, as some of the sites offer. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. Whether advertising on a third-party, real estate website, your own website or the MLS, using the right words and phrases is the best way to tempt buyers and get your listings sold quickly and for the highest price. Investing the time in building a compelling story will hyper-charge all aspects of your real estate marketing downstream, from your ads to your social media and PR, according to Proven Partners, which markets luxury real estate. editing, or proofreading project, fill out the form below or call (713)465-6860. For now, dont worry about grammar or spellingyou can fix that later. 94.5% of agents never think about the words they use to sell. Real Estate Copywriting Samples. Her client list includes distinguished companies like Corcoran, Douglas Elliman, Sothebys, Compass, Coldwell Banker, and Keller Williams, as well as boutique brokerage firms. LUXURY Brand COPYWRITING FOR: From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind life's pivotal purchases. Period. I've written just about everything, but I specialize in luxury real estate and hotels, technology, and education. A nationally recognized founder, branding expert, and industry thought leader, Emile cut his teeth in real estate in 2007 crafting marketing strategies for the Chrysler and MetLife Buildings. Heck, theyre visually driven businesses to begin with. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. Once you have something down on paper, start editing. Maisie is trusted by luxury leaders of some of the world's most recognised premium brands and businesses. The USP determines the tone and scope of your listing copy. Staring at a blank page? Your email address will not be published. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. ( 1) Examples of such buzz words in the real estate market are "Luxury", "Gorgeous", and . "I'm getting such insane value out of this course. This article is part of a larger series on Real Estate Lead Generation and Marketing. Whether you're just starting out in real estate or cutting costs in an existing business, bootstrapping your business means creating leverage without spending much or any money to do so. What a gift it is to know, All the work has been done for you.. Before leaving this blog, why don't you sit down and write 25 headlines for your next email. Think about the profile of the most likely buyer for your property and speak to that person in your marketing. Mostly to show off, have things others dont, and be aligned with the latest trend. 61 proven lead gen ideas from coaches & top-producing agents. 9. What luxury real estate copywriting shouldn't be 1. For one, we know the language that resonates best with potential customers because we have researched what people in this industry like and dislike about properties for sale as well as other relevant topics. Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words. To review general pricing, visit our writing prices page. Really dig deep to feel what they feel before you begin. Whether it's Ian Schrager's 50 Gramercy Park building in NYC or that silly (sorry) Celebration, Florida town Disney built, you are writing about home. Every good Realtor knows that the money is in the follow-up. Luckily, there is a trick that professional copywriters use to make editing for style easier: Read your copy out loud. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. The copy should make them feel like you understand their pain-points and interests better than they do. What does this mean as a luxury copywriter? Selling California luxury homes and vineyards requires a sophisticated touch. When I look for benefits, I start with the feature and then ask, So what? Of the answer I ask again, So what? By the third So what? Ive got a solid benefit. The Luxury Copywriter 2022branding by BELLA MAVEN, The Luxury Copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, By Maisie Priormaisie@theluxurycopywriter.com. About Real Estate Copywriting. Real Estate Clients Some of the most well-known names in real estate depend on Valerie to use her well-honed copywriting skills to communicate their marketing messages, increase sales, and optimize SEO. 7 Tips for Building Your Sphere of Influence in Real Estate (+ Script), 31 Clever Real Estate Marketing Ideas for 2023, 33 Underrated Real Estate Lead Generation Ideas for 2023, Real Geeks Review: An In-depth Look at Features & Pricing, Subscribe to my off-market listing newsletter today to get a free list of the best listings in Springfield before they hit Zillow. . You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. Your description needs to spark emotion for buyers to consider a visit. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. . VIEW VALERIE'S CLIENT LIST Need help 'write' away? Whether you're heading up the marketing team of a Fortune 500 company or you're a passionate entrepreneur with an aspirational start up, The Luxury Copywriter can devise an elegant and relatable narrative that directly speaks to your desired audience. As your creative voice, Valerie can save you time and help increase sales by creating poetic copy for your special listing. Although all Realtors think theyre natural-born salespeople, the cold hard truth is that most Realtors struggle with copywriting. Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter - Kindle edition by Bolling, Gregory. Start by writing 10 things about whats in it for THEM, Focus on how they will feel when they do business with you, Bring up how they will benefit from the transaction, Explore how this will lessen their pain points, Create a catalog of a broker, team, or agents listings and market them, Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing), Create a catalog of listings that you specialize in or want to specialize in. Descriptions are a very important when youre selling, but great copywriters can do it in 20,... Call ( 713 ) 465-6860 your property listing think about the profile of the world most. Popular grocery stores and magnificent parks property and speak to that person in your Marketing interests! Them feel like you understand their pain-points and interests better than they.... 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